In today’s world, excessive plastic use is causing serious environmental problems. The waste from packaging, mostly made of plastic, is harming our ecosystems. To address this problem, Plain B and BBDO Guerrero have launched dissolvable shampoo bottles. These colorful shampoo bars dissolve and disappear in accordance with the zero-waste policy. Presently they are available in Europe, but they are planning to extend to other countries. So, are you ready for a shampoo bar?
The Dissolving Bottle shampoo bars go beyond being a mere practical choice; they embody a powerful commitment to shaping a sustainable and plastic-free tomorrow. The idea is elegant yet innovative with every lather and rinse, the Dissolving Bottle slowly diminishes until it vanishes completely, without leaving a single trace behind. This creative concept revolutionizes the need for conventional toiletry containers, presenting a convenient and environmentally friendly answer to our daily hygiene needs.
The concept of the Dissolving Bottle was introduced in 2021, and recently it partnered with a cologne-based e-commerce company, LUORO GmbH. This allowed it to extend to several countries. These bottle-shaped shampoos convey a strong message that if you aim to live sustainably there is always a way out of the plastic world. The designer BBDO Guerrero’s aim was to make the shift from plastic bottles to shampoo bars seamless and easy for consumers, following the zero-waste policy.
David Guerrero, Creative Chairman at BBDO Guerrero explains that the Dissolving Bottle was created to tackle the increasing plastic pollution problem. The personal care industry is a big contributor to this issue, producing more than 500 billion single-use plastic items every year.
The marketing strategies employed by BBDO Guerrero are truly remarkable as they proficiently grab the attention of consumers. They use an interesting narrative that relates to environmental consciousness. BBDO Guerrero designed a bottle with clever slogans to promote sustainability for shampoo bars. These slogans are:
- Recedes quicker than your hair
- Vanishes into thin air
- Leaves nothing behind
- Guaranteed not to last
These slogans humorously remind people of the advantages of choosing plastic-free options.
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Potential Problems
Although Dissolving Bottle Shampoo Bars have a positive environmental impact, their commercial viability is questionable. The solidified shampoo in the entire bottle needs careful handling as water exposure could cause premature dissolution. To solve this issue, alternative and sustainable packaging materials need to be explored.
Furthermore, the growing preference for liquid body washes over traditional soaps presents a hurdle for the widespread acceptance of solid shampoo bars. This is primarily due to the convenience and ease of use associated with liquid body washes. Additionally, the incorporation of essential information usually found on packaging into the design of the Dissolving Bottle adds an extra level of complexity.
The introduction of the Dissolving Bottle shampoo bars in the European market at an attractive price of 5.99 EUR raises the question, whether consumers will wholeheartedly embrace this solution to combat plastic waste. The achievement of these Dissolving shampoo Bottles from Plain B and BBDO Guerrero lies not only in their positive impact on the environment but also in their capacity to adapt to the shifting preferences and habits of consumers.
Also See: 40 Sustainable Packaging Manufacturers
How it Started
Founders Louis Deveaux and Burak Dönmezer share a powerful vision: to eliminate plastic from the world. In order to achieve this objective, Plain B collaborated with BBDOGuerrero to bring the innovative concept of The Dissolving Bottle to Germany and Europe. Their shared mission is to provide us with an effortless transition to a plastic-free lifestyle. With solid shampoos they are sparking a revolution in the world of personal care.
According to Plain B, “Together, let’s prove that change is not only necessary but also entirely attainable. Be a “Plastic Killer”, be brave, be Plain B – be yourself and join our community.”
About Plain B
Plain B is more than just a body care brand. It is a journey away from complicated ingredients towards a world of clarity and transparency. They use simple, natural, and sustainable ingredients that are easy to understand. In this world, they prioritize the needs of their customers while also protecting the planet. They strongly believe that skin thrives when it’s free from harsh chemicals.
Source: The Dissolving Bottle